Summary Essay Example | Topics and Well Written Essays - 250 words

Summary - Essay Example Of these, advertisers have more or less concentrated on appealing to the fifteen basic human needs as defined and agreed by several theorists. These include need for sex, affiliation, nurture, guidance, to aggress, to achieve, as well as physical needs such as food and drink, among others. Due to the primitiveness of these factors, ad men see â€Å"emotional appeal† as an effective move to increase marketability of the products endorsed by triggering the inner urges and motives of its consumers. In a way, this, too, affect the second aspect mentioned above. However, aside from emotional appeals, advertisers have also employed the concepts of humor, and other unique styles of presentation, and even utilized models in the image of a celebrity to leave an impression upon the viewers, readers or listeners, that will get them to buy a certain product or use a certain service. Although there are many ways to advertise a product, whether in television, print, and even in radio, it is believed that visual advertisements, such as those seen on televisions before or after a favorite show, have been found to be more effective than the rest.

Nursing Leadership Guide Essay Example | Topics and Well Written Essays - 2500 words

Nursing Leadership Guide - Essay Example Past experiences in the nursing arena has helped individuals learn and develop theories that are applicable to day to day practices in the health care. Nursing is a very dynamic field and new challenges emerge. These challenges require high level of preparedness. According to (Daly & Speed, 2004) a recurring theme of leadership in nursing that it is something that can be learned and applied to leadership challenges as they appear. Thus leaders in nursing should have passion, commitment and flexibility. Incompetence in leadership affects all professions. Nursing is not excluded. There are so many reported cases that can be related to leadership from nurses. The fact that the profession deals with society directly is a clear indication that there is need for high level of leadership. (Williams & Media, 2015) A case is reported in a medical journal concerning a supervising nurse from a local medical centre who found herself in trouble after giving her juniors freedom to plan their own working schedule. (Nurses) The writer of the articles explains how the nurse did not posses any authority in controlling the rest of the workmates. As a supervisor, he was expected to create weekly work schedules, compile daily reports on performance of the nurses among other responsibilities. The article’s main concern was one particular event in the hospital that shocked everyone. One morning, as everyone was reporting to work, the supervising staff was shocked to realize that she was the only nurse present at work. She got concerned and decided to call the rest of the nurses. On calling the nurses, they all claimed that they thought it was their day off. An urgent meeting was called that afternoon to discuss the issue. At the meeting, the management questioned the supervising nurse concerning what really happened that night. According to her, the previous day, she asked her juniors how they would wish to take their day off starting from the following day. Each